CAT and the Boeing 727
The history of the Boeing 727 series is also an example of a sucessful sales- and marketing concept: the first trijet introduced into commercial service – made it to one of the best selling airliner in the world. From 1960 to 1984 about 1,831 aircraft were delivered worldwide. In 2001, nearly 1,300 aircraft were still in service.
CAT regards in the history and market positioning of one of the most successful civil jetliners some interesting parallels to our presence:
Successful sales and marketing concepts have a sustaining effect and are not only targeted to immediate response and short sighted victory. CAT will help his clients to achieve a sustaining move on the market: What counts is a continuous effect that even is valid for tomorrow. Therefore we selected the Boeing 727 as our logo.
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this site updated to: 23.06.2004
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